SEO is a bit like a rollercoaster. If you are a lawyer navigating the realm of web marketing, you might be confused or discouraged by the constant Google algorithm changes. But don’t be dismayed! SEO takes a bit more time and investment than it used to, but you can accomplish your goals as long as you continuously keep your strategy up-to-date.
Three of the newest dimensions to successful web marketing are social media, mobile compatibility and content quality. This blog post will explain how to answer to these new dimensions as you revamp your web marketing strategy.
As of January, Facebook currently has over 1 billion active monthly users. This is a dimension of the web market that you can’t ignore. It’s essential to build a presence on Facebook to establish your importance to both potential clients and search engines like Google. By having a strong social following on your business page with a link out to your website, you can improve your website’s search engine position.
Google Plus and Authorship
Eric Schmidt of Google claims that “authorship is the next big thing” when it comes to web marketing. Google Plus authorship personalizes your website’s search description and incorporates your profile picture. This helps to establish your legitimacy, granting your site greater importance in Google’s eyes. It’s no surprise that Google Plus authorship plays a major role in search engine positioning and click-through-rate, particularly for Google search results.
Is your website mobile-friendly? If not, you might find that it’s not generating the clients it should be. This is because more and more consumers are searching for services on their smart phone. Your site should be developed so that visitors can easily navigate it when they are on such a device. As far as a return on investment goes, mobile compatibility is essential.
If you are going to add content to your site, it should be relevant and focused, written naturally, and should reflect that you have knowledge in that field. Keyword-stuffing won’t fly with Google anymore, nor will low-quality content. Keywords are still important, but they need to be incorporated in a natural way to keep Google happy.
These new dimensions have complicated SEO, but they have also made search engines more trustworthy. Reputation is more important than ever, so you should start establishing your strategy as soon as possible. The team at James Attorney Marketing is well-versed in Social Media and Search Engine Marketing, so give us a call today and learn how we can help your firm shine on the web. We are always keeping up with the changes and you can, too, by following our blog!