In stealthlike fashion, Google has rolled out algorithm updates in recent years that have turned the SEO world on its ear. In particular, Google Panda and Google Penguin 2.0 have affected website rankings in a way that website operators weren’t prepared for—sometimes for the good, and sometimes for the (very) bad.
Despite Google’s changes—which really are for the best—many website operators are wondering if bothering to stay on top of SEO practices is a smart, and profitable, marketing ploy. The answer is a definite yes.
If your firm is questioning whether to invest more or less in your SEO budget, here are 3 reasons why investing more could yield higher ROI than other legal marketing strategies.
But First, Why Did Google Change Their SEO Policies?
Google’s new enforcement of how websites get indexed and ranked cleans up a lot of spam and other Internet junk that no one wants to see anyway. Keyword stuffing, article spinning, paid links, and other black hat techniques are no longer acceptable to Google in any form.
If your website partakes in these practices, Google will deem your site as low quality, and they can de-index you and remove your site from their search page—which is not a good thing.
So, Why (And How) Should You Increase Your SEO Budget?
1. Bad SEO Services Waste Money
It takes money to clean up a bad website. First, you either paid for SEO services from a marketing company that didn’t have your best interests at heart—or you did bad SEO marketing on your own, and now you have to comp the time and energy invested and start from the beginning. Both of these are a labor and money drain.
It’s best to find a reputable Internet marketing company that can help you with your SEO efforts from the start.
2. You Can’t Fool Google
Google has invested millions making sure that sites using shady practices to boost SEO don’t have the power they once had. Tactics like keyword stuffing, bad links, cloaking, and duplicate content is now carefully screened through Google’s algorithm updates. So, if you think you can get away with black hat practices and Google won’t notice, think again.
3. Good Content Marketing Is Critical
To keep yourself in good standing on any search engine, fresh, original content is key.
If you choose to spin your own content, make sure that you aren’t engaging in bad SEO practices, as mentioned. If you’re opting for an Internet marketing company to handle your content, ask to see current client reports before you sign up with them. Make sure that the SEO services they’re providing are the real deal, and won’t land your firm back into the low-quality content trap.
For more information on SEO budgeting, contact us. We’re here to help you with your marketing goals.