As an active lawyer, it’s probably all you can do just to maintain your blog, website and social media pages amid the online marketing protocol that seems to change daily.

Keyword implementation, link building, content usage (but only the right kind); coupled with the sporadic and steadily increasing algorithm updates from Google—it’s no wonder to question any marketing techniques in the event that one misguided step will tank your search rankings.

So what about blog comments? Are blog comments still effective for link building and boosting SEO?

The answer is both Yes and No. Here’s why.

Using blog comments to build links is only effective if:

  • A) The blog you’re commenting on is a credible one; meaning it has quality content (not spam) and a good search rank
  • B) Your comments are not spammy, and your back links are worth following, and
  • C) You adhere to no-follow link rules.

No-Follow Links

There was a time when anyone on the Internet could post a blog comment and use it to artificially boost page rankings. Blogs were becoming more and more unreadable, as they were drowning in self-promotional posts and linking garbage.

In 2005, Google stepped in and introduced the no-follow link. It looks something like this:

<a href=”” rel=”nofollow”>Link Text</a>

This coded link will not boost PageRank or help a page’s placement on the search engines. Platforms such as WordPress now assign the no-follow link to all user-submitted links, as does Wikipedia.

Why Blog Comments Are Still Effective

Just because your comment has a no-follow link attached to it and won’t directly help your page ranking, doesn’t mean people can’t link to your site through the blog itself—organic site traffic is still very much alive and well.

How To Make The Most Of Your Blog Comments

Since posting a blog comment on random pages won’t boost your site’s SEO anymore (by itself), you need to work differently in order to yield results from your posts.

Here are 3 blog commenting tips that will draw readers to your site, and increase your traffic organically.

1. Choose Relevant Sites

To avoid coming off as a pushy lawyer, or worse a spammy one, choose relevant industry sites to post comments on; e.g. don’t post a law-related comment on a cooking blog, unless it fits for a premises liability oil burn. Your comments need to be relevant to appeal to readers, so limit your blog comments to appropriate sites.

2. Post Thoughtful & Purposeful Comments

Always post comments that add value to the conversation. Not only will this ensure that your comment is not deleted by the webmaster due to its spammy appearance, but a thoughtful and purposeful comment can intrigue readers and prompt them to check out your site.

3. Use Branded Link Text

Don’t overuse the same keyword link text in your comments; e.g. compensation for slip and fall, as this is viewed as an SEO cheating technique under Google’s latest Penguin 2.0 algorithm. It’s best to stick with branded link text, such as your firm’s name or your site’s URL.

Want more information on helpful SEO techniques? Contact us—we’ve got answers!

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