As an active lawyer, you want to market your firm in the most efficient ways. You likely update your website and blog with fresh content weekly, and your social media pages are buzzing with daily posts and tweets. But how often are you using videos on YouTube to market your firm? Are you using YouTube at all?

With over 4 billion views on it per day, YouTube is one of the most cost-effective (it’s free) and efficient marketing tools available. YouTube videos can educate and entertain, funnel pools of traffic to your website and social media networks, and expose your firm to a world of connections on a local and global scale.

Although there are many reasons to use YouTube to market your firm, here are the top 5 that can boost your legal marketing efforts in all the right ways.

1. YouTube Videos Inject Life Into Your Legal Marketing

More than any other marketing strategy, videos allow potential clients to see the real you; not a photo or your written words, but a talking, moving, breathing you. For this reason, YouTube videos can deliver ideas with authority and emotional impact far better than static pictures or written text.

2. YouTube Videos Can Go Viral

Although the over-a-million-viewed video club often stars kittens or quirky wedding guests, any video has the potential to go viral. If your YouTube video(s) can tap into the want or need of the viewing public, and it’s liked enough, it can be shared and viewed on a viral scale. And a viral video is the equivalent of marketing gold.

3. YouTube Videos Accommodate Mobile Users

By accommodating mobile users with YouTube videos, your firm is tapping into unlimited marketing opportunities, because:

  • Online video now accounts for 50% of all mobile traffic
  • 92% of mobile video viewers share videos with others, and
  • Mobile viewers are three times as likely to view a video as laptop or desktop users.[1]

4. YouTube Videos Can Augment Your Other Content

Have you secured a favorable verdict in a case that had unique circumstances? Discuss the details of the case (omitting names, etc.), and how you secured a winning verdict in a 2-3 minute YouTube video—then link this video to a PDF of the legal documents involved in the case. This gives viewers a chance to see multiple sides of your work.

5. YouTube Is Google’s Darling

Since Google is now structuring its search engine to benefit users who use video by boosting their PageRank, using videos on YouTube will keep you in Google’s good graces for a long time coming. Don’t forget, Google owns YouTube.

Want to upload videos to YouTube, but don’t know how or where to get started? We’ve got you covered! Our quality crafted, cost-effective infographic videos provide legal tips and advice, are fun to watch, and can be uploaded to your YouTube account in a snap. Check them out here, and contact us for more information.


[1]   http://aframe.com/blog/2013/06/21/top-10-mobile-video-statistics

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