Mobile users are becoming the fastest growing segment of Internet users across the globe; over 1.2 billion people now access the web from their mobile devices. If users can’t access your website from a smartphone or tablet, you’re missing out on huge marketing opportunities and potential client leads.

Mobile websites need to both market your firm while accommodating users on-the-go. Here are 5 things your mobile website needs to make this happen.

1. Provide Easy Navigation

Mobile websites need to provide a simple and clear navigation so they’re easy to use and fast to upload. Mobile browsers rely on mobile network providers (which can run slow), so keep the number of pages to a minimum.

Also, provide dropdown menus and pre-populated fields for data entry. This helps minimize the difficulty users can face when typing text into a smaller screen.

2. Provide Mobile-Friendly Content

Mobile users are typically looking for a few key pieces of information: directions to your firm, a click-to-call phone number, or quick content that can be accessed instantly; e.g. a video, podcast, etc.

A mobile website isn’t intended to be a duplicate of your main site, so remove unnecessary large images and heavy bandwidth content. Mobile users don’t usually have interest in reading lengthy case information, attorney CV’s, or PDFs of press releases on their phone.

Tip: Make sure you are providing videos on your website(s), as online video accounts for 50% of all mobile traffic, and mobile viewers are 3X as likely to view a video as laptop or desktop users.

3. Maximize Screen Display

Smartphones and tablets have a limited screen space, so use a fluid layout for your mobile design with % widths that expand and stretch to a user’s browser setting. Also, most mobile users navigate their screen with their fingertips, so provide large graphic buttons that are easy to touch and click; above 40 pixels is best.

4. Don’t Use Flash

iPhones don’t support Flash, and according to Apple, they never will. Since iPhones make up about 41% of smartphone usage, a significant portion of potential clients may not be able to view your mobile site if you use it. In addition, Galaxy SIII doesn’t use Flash anymore, and most new Androids don’t support it.

5. Use Mobile Redirects

Make sure to put site redirects in place that will detect when a visitor is using a mobile device. Once your redirects are set, any mobile user who types in your web address or clicks on a contact link will be sent directly to your firm’s mobile site.

Want to learn more about mobile marketing for attorneys? Contact us, and let us help you with all of your legal marketing goals.

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