Pandas & Penguins – Reasons to Fear or Reasons to Celebrate?

If you’re familiar with SEO, or someone who routinely monitors keyphrases and those all-too-precious Google rankings of your website, there’s a chance that the words “Penguin” and “Panda” strike fear in your mind. For many businesses, the word “Penguin” will certainly bring back unpleasant memories of last fall’s Google algorithm update, which sent hundreds of thousands of top sites plummeting to the “unfound” nether regions of Google’s ranking system.  On the other hand (and hopefully this was the case), you may have been one of the lucky ones who benefited and experienced the desired positive results on your own site. Either way, Penguin and Panda are coming back around and we want you to know that at James Attorney Marketing, we’re ready.
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What Exactly Is Panda?

If all of this is new to you and that paragraph seemed like it was written in a foreign language, Panda is basically Google’s attempt to stop sites with low-quality content from ranking well within search engines.  The latest Panda update just went live on March 15th, which means Google is once again redefining what it believes is high quality content, and it’s slowly changing the rankings in accordance with its new definition.

What James Knows – What James Is Doing

We do know that rather than dramatic, sudden shifts in rankings, this algorithm update is going to be gradual.  According to Matt Cuts, Google’s distinguished search engineer:
Rather than having some huge change that happens on a given day, you’re more likely in the future to see Panda deployed gradually as we’re rebuilding the index, so you’re less likely to see these large scale sorts of changes.
We also know that the content we put on our sites is of extremely high quality.  We don’t foresee any of our clients being negatively affected by this update; in fact, because we produce such high quality content, we believe that our sites will likely gain rankings as other competitor sites start to lose rankings from poor, low quality content. 

What about Penguin?

Penguin updates are Google’s way of preventing sites that have spam and/or are associated with spam from ranking well.  There are couple things to note here:  Google is increasing the scope of what it defines as spam, as well as implementing a “guilty by association clause.”  This means that potentially, if a “spammy” site is linking to your site (or vice versa), you could be punished with a lower ranking.

What James Knows – What James Is Doing

We know that we use only high quality links, and we do not use spam techniques to rank our clients.  Again, this can be positive!  As an added means of prevention, we are actively checking and disavowing any links that are directed to our clients’ websites from websites Google may consider spammy.  Not only do we not think you’ll be negatively affected, you may even see an increase in your rankings as other competitors lose out from links they’ve obtained from non-credible sources. 

So: What Does All This Mean?

To sum it up: we don’t think you need to worry.  In fact, we only see positives and rewards for our clients who DO have top-notch content and top-quality links.  However, with these algorithm updates, it’s impossible to guarantee anything one way or the other.  We do want to ensure you that we’re monitoring all of our clients’ rankings even more closely than normal, and if we see any drastic changes, we’ll be the first not only to go over them with you, but also to develop a plan of attack and reinstate any rankings that get hit.

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