Get The Skinny on Google’s Latest Penguin 2.0 Update
For attorneys, staying ahead of the game is necessary when you’re marketing your law firm. Google is always changing the rules when it comes to search engine optimization. They just released their latest update called Penguin 2.0, and it will transform web marketing for all businesses.
We understand that SEO can be confusing, and we’re here to help break it down for you. Here are some of the changes you can expect to see:
You cannot buy advertorials to boost your site’s ranking. Google has penalized many companies for doing this. For example, the UK flower seller Interflora got in trouble for using advertorials as a way to boost their site’s ranking before Valentine’s Day. They are implementing ways for this to stop completely.
Deny link spammers.
Google is targeting and addressing black hat spammers, so that way those websites are less likely to show up in search results.
They are implementing better ways to detect if and when your site is hacked, and to make sure that cleanup is much easier.
Authority in specific categories.
Google wants to make sure that any authority in a specific space will rank better in search results. For example, if you Google search “fast food,” McDonald’s might be the first to show up in results.
If you’re marketing the proper way and include great content, you shouldn’t have to worry about this. These changes are simply for those that are trying to beat the system by using Black Hat SEO and spamming. By the time these changes are implemented, it will be very hard for these types of web marketing schemes to infiltrate search ranks.
If you want to know more about the SEO updates, take a look at the video Google released: