Having a good client testimonial is one of the most effective marketing tools. Consumers love to read about the experience other consumers have had with a product or service they’re considering—legal service being no exception.

Testimonials can show potential clients that your services are recommendable, your firm is trustworthy, and customers would be in good hands if they sought you out—all for free. If that wasn’t enough, having testimonials on your website can help with SEO, and boost site traffic.

Client testimonials are great for legal marketing, and if they’re not on your website yet, here is more detail why they should be.

Testimonials Build Trust.

Client testimonials convey that you were enlisted to help someone with a legal matter, and you successfully provided that help. Testimonials build trust and credibility in your firm. You are a reliable resource who is now a documented problem-solver.

Testimonials Improve Conversions.

A good testimonial can persuade a person to do business with you. If a previous client had a great experience with you and you helped them secure a favorable verdict, chances are you can do it again, and consumers know this.

Written testimonials work just fine, but if you can get a satisfied client to take part in a video testimonial, this is legal marketing gold.

Testimonials Are Great For Social Media.

Just a few testimonials posted on your social media pages is a great way to show your friends and followers that you’re good at what you do, and some happy clients took the time to write about it. Use the shortest ones you have (or condense them as needed) and post these to your Facebook, Twitter and LinkedIn accounts.

Do this sparingly, however. Don’t be the lawyer that just drowns your pages in client praise—this will bore your readers and you’ll come off as too showy.

Testimonials Add Value To Your Website.

Testimonials can add an interesting graphical element to your website, much like photos or videos. You can get creative with your Testimonial page, and provide a space that draws readers in and keeps them there.

Note: Testimonials really should have their own page and not be mixed in with the rest of your site’s content. This is good for SEO reasons, and for website navigation.

Testimonials Are Great For SEO.

Each time a new testimonial is added to your Testimonials page, it updates that page’s content—which alerts the search engine spiders. In addition, testimonials often include long-tail keywords that search engines love.

For example, if you’re a personal injury attorney who specializes in premises liability, “premises liability” is just one short key phrase. A testimonial is likely to include longer phrases, such as “Attorney Jack White helped me get compensation for my slip and fall injury at the mall.” Search engines are now crawling “compensation for slip and fall injury at the mall,” and ranking your page accordingly.

Client testimonials are great marketing tools, but do you know how to get them? Get a hold of us, and we’ll give you tips to help!

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