In this day of the digital age, it appears as if a new social media platform sprouts up every week, and as a lawyer, it can feel overwhelming.  So how do you establish your law firm ‘s social media presence when users seem to move from network to network?
There are a variety of social platforms, all of which have different audiences, but not everyone may be the right one for you.  Before submersing yourself to anyone one of these social media channels, you should find out what each one is used for and if it will be beneficial for you.
Here’s a breakdown of the six major social media sites


Twitter is a great platform where you can reach a large audience in 140 characters or less in what is called a “tweet”.  Branding your law firm requires a lot of time and money but remaining consistent with your tweets will be an easy way to get started.  Twitter is a good way to engage with clients.  Sharing pictures, videos, links, and other information can be tweeted.


Like Twitter, Facebook allows you to connect with your audience, start a conversation and update with company news, the main difference is that within Facebook, the conversation is gathered all in one place.  If you post something and your audience decides to reply, they can easily see each other’s responses without having to click links to other Facebook user’s pages.  Facebook is more of a visual platform compared to Twitter, so sharing photos and videos are highly encouraged.


Pinterest is a fairly new outlet for social media.  It is a network where ideas are discovered on a social level, it is not a platform for self-promotion.  Instead of broadcasting what your law firm is doing, you can crowd source and create highly visual “pinboards” for inspirations.  The most effective way of using Pinterest would be to collect images, logos, and websites with good design and clever copywriting. Those will help inspire your employees and show your followers you have an eye for good taste.


Youtube is not all about funny cat videos; it’s a useful resource to obtain more information about any topic.  In this case, if a potential client wanted to learn more about your law firm, they can go to YouTube and see if you have a video profile or see if you provide any general legal advice.  Don’t expect your video to go viral when posting, however post content that is genuine, thoughtful and useful.


This is not only a great source to get a new job, but it’s an amazing source to network with professionals.  One of the advantages of Linkedin is that you can filter companies through size, industry, and geography.  So if your law firm has a specialty, you can narrow down your potential client base for contacts.   Linkedin is also a place where you can partake in conversations with like-minded legal professionals allowing you to participate in Q&A forums that are useful to your specialty.


Joining Google+ is beneficial for SEO purposes and for syncing with other Google applications like AdSense or Gmail.  The audience for Google+ is highly engaged like Twitter and Facebook.  Google+ offers a “Hangout” feature where it allows you to talk about services or ideas face-to-face with potential clients through video chat.
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