Morgan Stanley researchers predict that by 2014 the number of smartphones sold will overcome that of desktop computers. That’s a whole new universe of potential clients that no law firm should overlook.
3 Reasons You Need a Mobile Site:
1. It’s easier for prospects.
It is unwise to expect prospective clients to read tiny type, scroll side to side to finish reading a sentence, and search high and low for a telephone number.
2. Lawyers as a group are late adopters.
So, you have a chance to (a) recognize now that mobile search volume will soon surpass desktop searches and (b) establish a difficult-to-dislodge mobile beachhead in your geographic region.
3. One-click calling.
For mobile searchers, Google offers one-click calling on its local listings. This is a huge inducement for mobile users to respond to a local-listed attorney.