Our previous blog post discussed why a mobile website is necessary, so we are going to dive a little further into the topic and visually show you how it can help potential clients choose your law firm.
With smartphone sales now more prominent than desktop computer sales, and mobile devices used in 50 percent of local searches, you should be asking yourself, “Why don’t I have a mobile website?”

The difference between a mobile website and a traditional desktop website:

A mobile website is designed to fit your mobile device’s screen resolution and offer quick and easily-accessible information to the user. While a full site might include lots of content, images, and extra features, your mobile legal website should be straight-forward and to the point.

Mobile sites should offer the user the following key features:

  1. An easy way to contact the office (click to call, click to email functions)
  2. An easy way to find the office (click for directions)
  3. Basic information about your law firm (about us, practice areas)
  4. Why your firm is better than the competition (testimonials, success stories)

Should my entire site be mobile-friendly?

The answer depends on your goals. If you want to convert more people, your entire site doesn’t necessarily have to be designed for mobile. If you’re hoping for some clicks to call or email your office, this can be done by designing just a few pages that include clickable buttons. Attorneys usually do not need to include all of their pages in the mobile version of their website.
However, if your goal is to supply information on mobile devices, your best bet may be to make all pages compatible with mobile, otherwise, users may be redirected to your mobile homepage instead of the page they were actually looking for.


Can I optimize my mobile pages?
Can I put a contact form on my mobile site?
Can I link to my social media profiles?
Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

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