So, you’ve created a Facebook page for your law firm, completed the necessary profile info, and uploaded an eye-catching banner image…now what?
Posting a variety of high-quality content is critical to growing your online social presence.
Here are five types of posts that can help build engagement with your Facebook fans:

1.  Photos

“A picture is worth a thousand words”, in this case its worth ” likes,” shares and comments.  Pictures are simple and attention grabbing.  When a Facebook user is scrolling through their news-feed, how often do they notice the picture versus a standard text post? – Picture has proven to be more effective.  This is a good opportunity to post a link along with the photo to promote more traffic to your law firm’s website.

2.  Fill in the blanks

Fill-in-the-blanks are always fun and a great way to display that human touch.  It is also an easy way to receive short comments, which then encourage your audience to react and interact.  “The top trait I look for in an attorney is _____” would be a good example.

3.  Questions

Usually teachers who ask questions get better results from their students.  Same rule applies to Facebook posts.  If you want to share a link to an article or blog, take the time to ask a question along with the shared link.  This will give your audience a chance to reply and interact with your law firm – boosting fan engagement.  Examples that lawyers can use, depending on specialty, could be “What do you expect to gain from social security disability?”

4.  Famous or inspirational quotes

An easy way to get something to be shared and “liked” is to post a quote.  They’re inspiring, personal and a great way for your audience to share your content with their friends.

5.  Tips
A tip or “how to” is engaging because it gives value to your audience and they’re therefore more likely to react.  Good examples of tips for lawyers would be “First steps to take when ”.
Need help with your law firm social media marketing efforts?  WE can help.  For a limited time, we’re offering new clients 20% off their first month of service.  Find out more about our social media packages by clicking here.
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