Prospective clients who search for lawyers on the web frequently look at several sites before deciding which attorney to contact. On attorney internet marketing playing field, how does your website game compare?
- Have a reasonably-modern design, or does it instead look like it was created ages ago?
- Answer common client questions on the home page, or does the home page mistakenly focus on you?
- Use videos to teach non-readers?
- Have a case submission form and prominent 800 number?
- Most important, demonstrate your deep knowledge of your specialty’s law and procedure with detailed articles or videos?
Like lobby furniture, websites periodically need new skins added to maintain a fresh look.
While you are adding that new skin, critically examine the content your site contains. Is its quality consistent with your expertise level? If not, how will prospective clients know that you are better than your website indicates?
Prospective clients have no more information to judge you than you give them on your website. If all you have provided are three pages claiming you are good at what you do, don’t expect to land a lot of conscientious clients. The proactive, engaged claimants are more likely to contact the attorney with the content-rich site that answers their pre-engagement questions.
Don’t let the passage of time cause your attorney internet marketing to lag the competition.