Have you been to your eye doctor recently? After reading this blog you may start doubting your 20/20 vision!
Every day we are exposed to subliminal advertising, but how many of these messages do we actually take note of? We have all heard about subliminal advertising in commercials, movies, and even radio ads, but some companies have gone so far as to use subliminal messages in their logo designs.
Graphic designers spend hours hunched over their graphics tablets, styluses in hand, trying to create logos that stick in our minds. At last, they realized something revolutionary: why not kill two birds with one stone and code some subtle (or not so subtle) information about the company into the logo design itself? We see some of these logos on a daily basis and never notice the small nuances that make them stand out from the pack. We here at JAM have compiled a list of the most remarkable, mind-blowing, amazing subliminal logo designs for you to enjoy!
See if you can catch the subliminal message before reading the description. In the comments, share your favorite logos!
1. STEVE JOBS APPLE TRIBUTE LOGO
With the recent loss of Apple CEO Steve Jobs, Jonathan Mak, a second year graphic design student at Hong Kong Polytechnic University designed this tribute logo featuring Jobs’s silhouette incorporated into the bite of a white Apple logo.
2. AMAZON LOGO
We have all seen the amazon logo But have you noticed the yellow arrow that points out from “a” to “z” neatly represents that they sell everything from A to Z. The subtle smile of the arrow’s curve is an added bonus reflecting customer satisfaction!
3. FEDEX LOGO
The Fedex logo hides an arrow between the “E” and “x,” presumably intended to communicate speed, forward motion, etc.
4. GOODWILL LOGO
Goodwill’s logo is a stylized letter “g” that doubles as a smiling face
5. BASKIN ROBBINS LOGO
The new Baskin Robbins logo took its idea of having 31 flavors to the next level. The pink parts of the BR form the number 31, a reference to the 31 flavors.
6. MILWAUKEE BREWERS LOGO
The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.
7. ATLANTA FALCONS LOGO
Another professional sports team with a creative logo design is the NFL’s Atlanta Falcons, who used a falcon logo which also serves as an “F” for Falcons
8. SPARTAN GOLF CLUB LOGO
Spartan golf club’s logo designed by Richard Fonteneau, shows a golfer taking a swing but also the head of a Spartan warrior!
9. LE TOUR DE FRANCE LOGO
Le Tour de France used their fancy lettering to form a bicyclist, using the O and yellow circle as their wheels!
10. TOBLERONE LOGO
Switzerland is rumored to mean as “The City of bears”. Do you see the shape of a bear in the logo of Toblerone’s Swiss Alps?
11. TOSTITOS LOGO
Tostitos came to party! Do you see the two people enjoying the chips and dip?
12. HERSHEY’S KISSES LOGO
Can you spot the subliminal message here? Kisses uses the famous shape of their chocolate treat in the negative space of the “K” and “I”.
13. HOPE FOR AFRICAN CHILDREN INITIATIVE LOGO
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
13 1/2. YOGA AUSTRALIA LOGO
Yoga Australia’s logo illustration shows the Australian map in between her bent leg and stretched out arm.
Find more awesome designs @