The possibilities of web design are limitless, but a good rule of thumb is this – you don’t want to push site visitors away with an overwhelming website that is difficult to navigate and that doesn’t focus on answering prospective clients’ questions.
Keeping your legal website focused will make life easier for site visitors, which, in the long run, makes your life easier.
The following is a list of essential elements your legal website should include:
- Your firm’s name. You want clients to remember you, not another attorney or firm. This can be prominently displayed in a logo, or included in the header in an easy-to-read font.
- Your geographical region and legal specialty. Are you a car accident lawyer in Birmingham, Alabama? Then say so, and say so right at the top.
- Your contact information. Is your phone number visible? Can a site visitor contact you directly from the home page? Adding a contact form to every page makes life easy for a visitor. The less clicking around, the better.
- A navigation bar that is straightforward and easy to use. Having too many bells and whistles (i.e., images, arrows, flashing banners) can be counter-productive. Keep your navigation menu to the point.
- Lots of images. Too many images overwhelm visitors and, frankly, can look messy. Having one or two main images that convey your message (such as a cityscape, a friendly portrait, or a representational image) will serve you well.
- No images. Having no images can be alienating. Most people don’t want to read an entire website. One or two images can help balance a website that is textually informative.
- Colors that don’t match, or an abundance of highly saturated color. Putting two or more dark or saturated colors next to each other can literally strain the eye. Choose complementary colors that you like, but use them in moderation. If you’re unsure about color, pick a neutral main color, and use splashes of other colors to draw attention to important elements.
For legal websites, start with simple. Remember who your audience is, and cater to it.
You can view the James Attorney Marketing portfolio here.