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SEO Trends: Content Issues

SEO Trends: Content Issues

The purpose of content is to attract potential clients to your law firm, show that you have competence in your field, and to convince them to book an appointment. Additional reasons for content all stem from the practice of search engine optimization. Your website...
Top 3 Lawyer SEO Lessons to Learn the Competition

Top 3 Lawyer SEO Lessons to Learn the Competition

Differentiating your firm from the competition lends you a competitive advantage over the other practices in your area, of course, but that doesn’t mean you have to reinvent the wheel on lawyer SEO. Sometimes it’s best to try what is already working for others. Learn...
Create an e-Book for Your Law Firm Website in 7 Steps

Create an e-Book for Your Law Firm Website in 7 Steps

Crafting an e-book sounds more intimidating than it actually is; with Microsoft PowerPoint and your law firm website, you most likely already have all the materials needed to create and launch one. Still not convinced that you possess the marketing and technological...
How Much Legal Content is Enough?

How Much Legal Content is Enough?

It is impossible to research legal marketing without hearing one consistent message from all sides: content is more important than ever. It’s true, producing content is one of the strongest legal internet marketing strategies for your firm due to search engine...