The Best Way to Stand out

The Best Way to Stand out

It is extremely difficult for the average consumer to distinguish among lawyers. Yes, you know which of your competitors do a good job for their clients. But when you are shopping for a surgeon, for example, can you pick out the one who should operate on you by...
What Attorney Content Marketing Will Look Like in 2017

What Attorney Content Marketing Will Look Like in 2017

Every year without fail, marketers release their opinions about the future of content marketing—what trends will influence the space, new tools at your disposal. You may have already heard a few of these predictions… but did any of them really tell you what your law...
7 Free Google Tools Every Lawyer Needs

7 Free Google Tools Every Lawyer Needs

Google can help you find information about any topic out there in mere seconds, but if your law firm is only using Google for its searching capabilities, you are really missing out. The following free Google tools can significantly increase your lawyer SEO and legal...
Marketing Secret: Put Your Content on Medium

Marketing Secret: Put Your Content on Medium

If your attorney internet marketing plan includes your law firm blog, posts on LinkedIn Pulse, and maybe even a few guest blog articles, your strategy is nearly complete. There’s just one more platform you should be taking advantage of in order to build an audience...
Top 3 Lawyer SEO Lessons to Learn the Competition

Top 3 Lawyer SEO Lessons to Learn the Competition

Differentiating your firm from the competition lends you a competitive advantage over the other practices in your area, of course, but that doesn’t mean you have to reinvent the wheel on lawyer SEO. Sometimes it’s best to try what is already working for others. Learn...