10 Truths to Improve Your Law Firm Marketing

The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]

PPC Strategies for Personal Injury Attorneys

Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]

Why Your Law Firm Should Convert to Gmail Right Now

Gmail is one of the most popular free email providers worldwide, with more than 15% of the worldwide email market share, according to Litmus Email Analytics. And Gmail isn’t the only powerhouse in the Google Apps suite, which includes Drive, Hangouts, Calendar, Docs, Forms, Sheets, Google+, and more. If your law firm hasn’t yet made [...]

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