Looking back at this past year, what is your biggest regret? If you are like many attorneys, failing to utilize your time to its greatest potential may be at the top of your list. Many law firms, despite their best efforts, still waste hours of time every week, month, and year on inefficient legal marketing and collaboration processes.

Don’t make the same mistakes over and over again. Use technology to streamline your business and vanquish the following common time wasters in the new year.

Hunting Down Data

Developing and managing the best campaigns, ensuring that enough leads are coming into your law firm, keeping an eye on your online reputation… all of this requires data. The data to know how you are performing at any given time, which avenues are producing the best results, and where to improve. So many law firms waste time hunting down this data and compiling it from various sources, wasting countless hours.

Gain that time back in the upcoming year by utilizing an intuitive dashboard that gathers essential figures and enables you to visualize important data with the click of a mouse. For example, with the James Legal CRM (client relationship management) system, you automatically receive access to a data-heavy central dashboard that lets you:

  • Monitor prospective clients coursing through your sales funnel
  • Track the results of your marketing efforts
  • Solicit, screen, and post reviews to aid your online reputation and gather leads
  • And much, much more

With one central dashboard at your fingertips, you don’t have to worry about accessing a dozen different websites and programs in order to stay up-to-date on your law firm’s marketing and client management progress—simply log in and see your must-know items immediately.

Churning Out Content

Creating content in and of itself is not a time waster; content marketing can be an incredibly powerful legal marketing strategy, particularly when combined with social media and email marketing. However, for some law firms—especially those small practices without a dedicated content developer—building a content library simply takes too much time.

For instance, if a criminal defense firm wants to produce a new five-message email campaign every month, that involves:

  • Brainstorming a new campaign
  • Writing content and subject lines for all five emails
  • Designing all email messages
  • Testing and editing
  • Developing any necessary landing pages for the campaign, including content and design

If that takes 20 hours a month to create, that is five hours every week devoted just to developing one email campaign. With other attorney marketing collateral to create, leads to follow up on in order to convert prospects into clients, and cases to manage, five fewer hours on a weekly basis is simply unsustainable for many practices.

Working with James Attorney Marketing and its James Legal CRM gives you immediate access to a massive content library of pre-designed, expertly crafted…

  • Substantive letters
  • FAQ sheets
  • Pamphlets
  • E-booklets
  • Flyers
  • Postcards
  • Newsletters
  • And more

That means more time for you to focus on treating your clients right and developing your business in the new year.

Operating on Different Systems

One attorney is using Outlook to manage email. Another swears by Google for calendaring. A third stores files on Dropbox and Evernote. With everyone on different systems (or even one person trying to mesh multiple applications and programs to manage their day-to-day duties), how in the world are you supposed to ensure efficient collaboration?

You may be surprised by how many law firms encounter this problem. Think of this upcoming year as your opportunity to overcome this issue with one easy solution: utilizing Google Suite for all of your legal marketing and communication needs.

It’s a cloud-based solution that is chock-full of programs to communicate (Google Hangouts, Calendar, and Google+), store documents (Drive), and collaborate (Docs, Sheets, Forms, Slides, and Sites). Simply pay one monthly fee, migrate everyone over, and you’re gaining back the time you previously wasted on juggling multiple programs and systems.

Read more about migrating to Google Suite in this informative article.

Begging For Reviews

According to BrightLocal, more than 80% of online searchers reported reading online reviews, and nearly 70% of internet users said they would look at no more than 6 reviews before forming an opinion about the business in question. Positive reviews can be the difference between someone choosing your law firm or moving on to your competition.

Because reviews are so essential, many law practices spend a huge chunk of time chasing after their clients, begging them for reviews. There’s a better way—one that can add free hours back into your calendar: simply automate your review-gathering process.

The online reputation management (ORM) system included in the James Legal CRM automates the review-gathering process in order to generate a slew of positive reviews. And those pesky negative reviews that are submitted by unreasonable reviewers? Screen them out or respond to unhappy clients.

That leaves just the positive reviews, which you can submit for the world to see. This system has a 65% success rate and can free up hours that you usually spend tracking down clients and begging for reviews.

Don’t let the same old marketing and communication time wasters eat up your valuable hours in the upcoming year. Make a few small changes now so your law firm can experience its greatest year yet.

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