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Crafting an e-book sounds more intimidating than it actually is; with Microsoft PowerPoint and your law firm website, you most likely already have all the materials needed to create and launch one. Still not convinced that you possess the marketing and technological know-how? The seven steps below will walk you through the process.

Step 1: Nail down a topic

Look through your archive of blog topics—most should do just fine for an e-book. Pare down the options by asking: what are your potential clients’ pain points? What sorts of topics would help you cultivate a discussion about using your services? For example, your typical criminal defense attorney has probably written about proper search and seizure for his law firm website’s blog before. He could expand upon it easily in an e-book, starting with the definition of search and seizure.

Decide upon your topic, and then open up Microsoft PowerPoint and title your e-book on the first slide (consider utilizing a PowerPoint template from a reputable online source if you’re new to e-books).

Step 2: Sketch an outline  

Once you have your general topic, tweak it to be more general or specific depending on how long you’d like your e-book to be. Then, sketch an outline of the project—the topics and order of chapters—using a table of contents slide.

Step 3: Fill in the content

Save time by pulling from your blog posts to fill your outline with content, and then go back and add to each section as necessary until you’ve completed all chapters. Boil things down so readers aren’t bombarded with massive chunks of text or legal jargon.

Also, add a compelling call to action at the end along with your firm’s contact information. For example, “Concerned that the search of your home was improper? Consult our knowledgeable attorneys today by calling 999-999-9999!”

Step 4: Add images

If you’d like to clarify a confusing point or feel that the reader needs a break from constant text, feel free to insert images within your e-book.

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Step 5: Finalize design

Play with colors, fonts, bulleted lists, bolding (for the most important points), and creative layouts for greater visual appeal. Don’t go overboard but watch out for going too sparse as well; it is a good idea to integrate at least your firm’s color palette and logo throughout as a bare minimum.

Step 6: Check quality  

Go through and proofread everything.

  • Check for typos
  • Ensure that images appear correctly
  • Make sure that all hyperlinks work
  • Double check that the table of contents refers to appropriate page numbers

Step 7: Host on your website and offer it to visitors

You’re almost done! Now that your product is ready for viewing, all you have to do is host it somewhere. You already have a law firm website, so consider hosting an e-book landing page attached to that site. For instance, www.lawfirm.com could host their e-book on www.lawfirm.com/criminaldefensebook.

Afterward, make the book available for download in exchange for the viewer’s email address or participation in a brief survey.

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