The first SEO Trends post of March 2015 at James Attorney Marketing was based on the theme of “mobile-friendliness.” This was because Google announced it would be releasing an update to its ranking algorithm that will enhance the positions of mobile-friendly sites on its results pages. That change is slated for April 21, but already some clues about the nature of those changes are starting to emerge, so this week’s SEO Trends review returns to the topic. Most of the articles mentioned in this roundup come from Search Engine Roundtable – which tends to write for a technical audience. Other articles containing tips on the algorithm update appear in Search Engine Watch andSearch Engine Journal.
This is probably the most technical of all the items in this week’s article list … and it is a list that is more technical than usual. So, if you do not have any involvement with writing your law firm’s Web pages and you have no technical knowledge of programming at all, you would be better off passing this article on to whoever actually writes your site. This is a list of tips from Google’s own techies explaining the techniques and methodologies that should be incorporated into your firm’s website, otherwise, it might not get indexed by the Googlebots or it might not get ranked,
Still with Search Engine Roundtable, and still very technical. Unfortunately, these articles are essential reading for anyone involved with creating a mobile-friendly version of a website, so, as with the previous article, if you don’t write the pages for your law firm’s website, get whoever does to read this article. When you come to test your new mobile site you have two Google utilities at your disposal. However, Barry Schwartz reports that the test results that are produced by the Google mobile friendly testing tool and Google Webmaster Tools mobile usability report produce different results. Google’s advice is to trust the mobile friendly testing tool’s output.
Barry Schwartz chased up the issues his mobile testing raised and interviewed more Google techies about the problems. This report is the result of that discussion. The key point of this article is that the Google mobile friendly test will mark your law firm’s pages once they pass the test. When the Googlebot recrawls the page it will add a “mobile friendly” label to that pages entry in Google’s results pages. If you see this label when you search for your site in Google then you will benefit from a rankings boost, come the April 21 update. Remember as well that the mobile friendly criteria apply to each page of your site.
Search Engine Journal reported on a second set of tips on writing mobile-friendly sites that emerged from Google this week. SEJ writes in a more human-readable style than Search Engine Roundtable. None the less, if you are directly responsible for writing your law firm’s website, pass this article on to whoever is.
This is Search Engine Journal’s second article this week about the update. Here you will read some answers on more general questions about the update than the specifically technical advice given in the previous article. One puzzle, however, is that the Google techies in the Search Engine Roundtable interview were very clear that the ranking test for mobile friendliness will apply to each individual page and not the site overall. In this article, Google states that a SITE will be judged either as mobile friendly or not and there is no grading from one state to the other. Just to be sure you had better ensure that every page on your law firm’s site qualifies as mobile friendly.
This is an article you can read by yourself – you won’t need you law firm’s programmer to interpret it for you. It explains the wider context of the importance of mobile access. This is not a move that Google dreamt up alone. Consumer behavior was the driving force behind Google’s update and many different businesses are feeding into movement.