Your website should win. Take the quiz below to find out how your site measures up.
The investment and return on each legal marketing channel you use should be tallied and compared at least annually.
If you speak at conferences, your time out of the office should be valued and added to your travel expenses to obtain a total conference marketing investment. If you run ads in newspapers, yellow pages, and/or Google Adwords, those costs should be totaled regularly.
If you write your own website copy, the time you spend producing those articles should be tallied, a dollar value assigned, and the total added to site hosting and other maintenance expenses.